about qi
                                                                                            

concept, collection & film


Starting from the thesis that mass consumption in fashion, apart from the lack of social and environmental responsibilities, also prevents a truly authentic connection between clothing and wearer, qi attempts to create a new awareness for the appreciation of clothing. We are surrounded by this second skin for most of our lives and our garments have undergone a complete cycle of energy through nature and man, consequently qi is designed for acknowledgement.

By equating the ancient holistic teaching of the Chinese
Wu Xing concept with a holistic design approach, the collection comprises five outfits. Of which each is assigned to a different element and consequently a different basic shape and color system.

Through the direct application of a design manifesto,
qi undertakes the experiment to go beyond trends. As a body gives life to a garment, the collection is gender- and age-neutral with a one-size-fits- most-approach and also entirely bio-degradable; The textiles, threads and buttons all come from ecological materials.

The corresponding concept film is made to show the garment in action. And yet, by also aesthetically experimenting
qi [just like the production of a garment] takes its time. The elements of the film are references to and interpretations of the rich world behind the Wu Xing philosophy; It is intended to underline its essence: Everything in the world and in the universe is interrelated; All there is is subordinated to the constant flux of becoming, existing & passing away.
                                                                                            
qi lookbook
                                                                                            

wood | mù

model: Nicolas Uriel Dirrheimer 
photography: Simon Niebel 
design & concept: Julina Vanille Bezold
                                                                                            ​​​​​​​

                                                                                            

fire |
huo

model: Laura Bohnert 
photography: Simon Niebel 
design & concept: Julina Vanille Bezold
                                                                                            ​​​​​​​​​​​​​​
                                                                                            

earth | tu

model: Bernice Lysania Ekoula Akouala
photography: Simon Niebel 
design & concept: Julina Vanille Bezold
                                                                                            ​​​​​​​
                                                                                            

metal | jin

model: Alexander Rakow
photography: Simon Niebel 
design & concept: Julina Vanille Bezold
                                                                                            ​​​​​​​
                                                                                            

water | shuî

model: Josepha Odoy
photography: Simon Niebel 
design & concept: Julina Vanille Bezold
                                                                                            ​​​​​​​

                                                                                            

Chi, Ki or Qi is believed to be a 
vital force that forms part of any living entity in traditional Chinese culture.
Qi translates as “energy”,
“breath” or “fluid” but can also literally
mean “gas”, “air” or “steam”,
“ether”, “temperament”, “power” and “atmosphere”.


                                                                                            ​​​​​​​
qi film

_

Credits

Wood — @nicolas.uriel.d
Fire — @lalapulane
Earth — @lysaniaart
Metal — @es.riecht
Water — Josepha Odoy


Camera God — @maxhilsamer
Production Management Goddess — @anahalb
Animation and Editing Genius — @quadratlimit
King of Colors — @jansjor
Music and Sound Wizard — @vomitheat
Saxophone Brilliance — @koxette

Concept and Direction — wholina


_